"THERE IS NO QUESTION THAT WE SEE A DIFFERENCE IN THE PERFORMANCE WHEN A PLAYER'S TAKING SWAT FUEL OR NOT TAKING SWAT FUEL, TO THE POINT THAT IF A GUY'S FLAT, SOME OF THE VETERANS WILL TURN AND SAY, 'HEY! DID YOU TAKE YOUR SWAT FUEL?!'

AND, AT HALFTIME, LET'S BE HONEST, ESPECIALLY, IN THE RIGORS OF A LONG SEASON ... WHEN YOU'RE IN THE MIDDLE OF A TEN, TWELVE - AND WE MAKE THE PLAYOFFS EVERY YEAR, WE'RE A CHAMPIONSHIP FOOTBALL TEAM, SO, WE ALWAYS PLAY LONGER THAN EVERYBODY ELSE. USUALLY ALL THE WAY TO THE CHAMPIONSHIP GAME - WE RECOGNIZE THAT GUYS GET FLAT; GUYS RUN OUT OF GAS. HALFTIME IS A BIG TIME FOR SWAT FUEL. VERY POPULAR IN OUR LOCKER ROOM; VERY HARD TO GET YOUR HANDS ON."

These are the words straight from the mouth of Hall of Fame football coach J. David Miller. 

J. David Miller is a Hall of Fame coach, best-selling author and award-winning marketing and communications strategist.

Miller is president and head coach of the Palm Springs-based SoCal Coyotes (www.thesocalcoyotes.com), the nation's only non-profit sports leadership organization that fields a professional football team. His latest book, "Super Agent: The One Book the NFL and NCAA Don't Want You to Read," with Dr. Jerry Argovitz, is currently is available in Barnes & Noble.

Miller is Executive Producer of 'The Mouse that Roars,' an upcoming 30-for-30-style movie-documentary of Darrel "Mouse" Davis, godfather of the Run 'n' Shoot and the modern pro passing game (To see the trailer, clickhttp://www.youtube.com/watch?v=vEt2SPpaBho).

In 2013, the AAA Football Hall of Fame made him a unanimous selection for his "ongoing 30-year contribution to the sport as an author, administrator and coach."

Recipient of the coveted New York Newspaper Guild Page One Award for Excellence in Journalism, Miller is widely known for his 13 books, including collaborations with numerous NFL coaches and players.

These include "Elvis Don't Like Football," with Jerry Glanville, and ""Pro Football Scouting" with NFL Hall of Famer and Super Bowl champion Hank Stram. Others include "Third and Long" with former Cardinals' All-Pro QB Neil Lomax; and "Hawaii Warrior Football" with current Southern Methodist head coach June Jones. He is the author of more than 1,000 published articles; the former pro football editor of SPORT magazine; and a frequent featured contributor to BleacherReport.com.

A former chief executive officer to three multi-million-dollar corporations, Miller has engineered numerous successful national marketing campaigns for major companies. He conceived, wrote, co-directed and produced three major infomercials, including one with NFL Legend and Hall-of-Famer Mike Ditka; another with Dr. Robert Voy, former Chief Medical Officer or the United States Olympic Committee; former CNN anchor Bella Shaw; and hosted two long-form shows on Smart Heart and the five-time World Champion Tampa Bay Storm of the Arena Football League.

Miller also formerly served the Tampa Bay Storm as Senior Vice President. His passion for Arena football dates back to the league's inception, where he played briefly for the Pittsburgh Gladiators and through the years directed marketing campaigns for other member teams.

As a coach, Miller is 82-19. His Coyotes are 2012 Pac West and 2013 UFAL champions (www.ufalfootball.com). Miller was the 2012 AAA National Coach of the Year and the 2013 Southern California Football Alliance Offensive Coach of the Year.

His AAA teams consistently lead the nation in offense, utilizing, of course, the Run 'n' Shoot.